Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Intuit: Making taxes less taxing

Client

Intuit TurboTax

Deliverables

Content

Year

March to May 2023

Overview

TurboTax wanted to show Canadians that it’s more than just a DIY tax tool—it’s a go-to tax solution with expert support and intuitive features. The goal? Build trust and remind users they can confidently tackle tax season with TurboTax’s help, no matter how complex their filing might be.

The Challenge

TurboTax wanted to show Canadians that it’s more than just a DIY tax tool—it’s a go-to tax solution with expert support and intuitive features. The goal? Build trust and remind users they can confidently tackle tax season with TurboTax’s help, no matter how complex their filing might be.

The Idea

TurboTax wanted to show Canadians that it’s more than just a DIY tax tool—it’s a go-to tax solution with expert support and intuitive features. The goal? Build trust and remind users they can confidently tackle tax season with TurboTax’s help, no matter how complex their filing might be.