Intuit: Making taxes less taxing
Overview
TurboTax wanted to show Canadians that it’s more than just a DIY tax tool—it’s a go-to tax solution with expert support and intuitive features. The goal? Build trust and remind users they can confidently tackle tax season with TurboTax’s help, no matter how complex their filing might be.


The Challenge
TurboTax wanted to show Canadians that it’s more than just a DIY tax tool—it’s a go-to tax solution with expert support and intuitive features. The goal? Build trust and remind users they can confidently tackle tax season with TurboTax’s help, no matter how complex their filing might be.
The Idea
TurboTax wanted to show Canadians that it’s more than just a DIY tax tool—it’s a go-to tax solution with expert support and intuitive features. The goal? Build trust and remind users they can confidently tackle tax season with TurboTax’s help, no matter how complex their filing might be.



